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As you can see, the promotional product can be quite beneficial to you. Other products such as shirts and jackets can be even more powerful. But, it is wise to keep in mind that just because an individual sees the product that doesn't mean they will act on it. To get them to do this, you need to have a powerful marketing logo, slogan or design. The combination of these elements can do wonders for a company!

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Portable Displays Vs. Traditional Trade Show Displays: Which Is Right For You? Marketing Articles | November 29 Claudio Marchisio Italy Jersey , 2010
Highly portable displays can be a great option for your business, but classic trade show displays are successful as well. Which one should your company choose?


Traditional customized trade show displays are known for making a strong impression. In the past, portable displays were considered inferior because they didn't have the eye-catching design, and simply couldn't compete with their larger cousins. Today, however Ciro Immobile Italy Jersey , times have changed. Portable displays are now the absolute equal of any trade show displays - and in some cases, they are superior. Only by learning about the positives and negatives of each type of booth can you make the best choice for your company.
Question 1: Portability
One good place to start comparing these two types of booth is by their portability characteristics. Portable displays are obviously designed to be mobile. They are made to be set up by two people at most, and many can be easily erected with just one. Although conventional trade show displays are still less mobile, they have become much easier to set up over the past few years. Although not classified as fully designed for portability, they have borrowed a lot of technology from portable exhibits. Even conventional designs are now lighter Antonio Candreva Italy Jersey , easier to set up, and much easier to transport.
Ultimately, then, the question comes down to how mobile you'd like the exhibit to be. If you will be setting it up unaided, your best bet is probably a unit designed for easy setup Angelo Ogbonna Italy Jersey , and probably not a conventional display. If you have two or more people available for setup, virtually every option will be available to you. It then becomes a question of what's most important for you. If you're particularly keen on having an easy setup and takedown experience, keep that in mind as you consider the rest of the questions to guide your choice.
Question 2: Usability
Conventional exhibits have always had more utility than their highly mobile cousins. It's much easier to attach product shelving to a traditional booth, and may not even be possible with some highly mobile units. Traditional exhibits tend to be stronger as a whole, and much more able to support things like electronics and other equipment being placed upon them. If your company intends to use any of these elements in its exhibit Andrea Barzagli Italy Jersey , you need to consider carefully before choosing something designed to be mobile. Although it is easier to move it, you might be restricted as to what you can actually use with it once it's up.?
Question 3: Wow Factor
This last question is often the most difficult for companies to analyze. It's usually simple to decide whether portability or flexibility is your primary concern, and therefore understand whether a mobile exhibit or conventional unit is your best choice in that respect. When it comes to judging pure design impact, it's much less simple because it's subjective. The best way to get an answer is by considering the nature of your industry.
If you're in a cutting-edge field where science and technology are considered paramount, you will want an exhibit design to match. This type of design can be found on conventional trade show displays designed by forward-thinking companies Alessio Cerci Italy Jersey , but it may be more easily found in a portable unit. However, if your industry prefers a large exhibit over one that's the highest tech, you'll find a traditional unit to be your best choice. The additional flexibility and strength will outweigh the slightly more difficult setup.
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